It turns out, millions of people have been disposing a stem
cell-rich substance every month: Period Blood
Stem cells have the potential to revolutionize healthcare... If only researchers can get enough of them to study. But current collection methods are so invasive, they only result in about 4.000 new samples each year.
We specially designed a lid that turns a traditional menstrual cup into a stem cell preservation device. With scientifically vetted features to easily get period blood from bathroom to lab, The Cure Cup prototype makes it easy for anyone to donate period blood from home. For the first time, menstruators can turn their period waste into a chance to develop new cures.
2023
21 Grams NYC
Art Director


